The logo can be read in both English and Korean, and the characters incorporate Korean culture.

If you look on the left side of each letter (and if you can read Korean), it says “KASA” in Korean (카사). The colors are from the Korean flag - red, blue, and black on white background. The letter “S” is modified to symbolize the "Taegeuk" pattern shown in the center of the Korean flag.

The logo was reused to create the backround for Instagram posts.